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The Data

FULL VALUES
ANALYSIS

All 13 values ranked and explained. Based on 1,350 qualified respondents — people primarily responsible for purchasing pet food. Click any value to see its strategic implication for your brand.

Pet Food Shoppers
US General Population
Power Value (significantly above average)
Click any row to see strategic implications
Value
Relative Strength
Score
vs Avg
1
Belonging
89%
0
2
Family
82%
-1
3
Personal Responsibility★ POWER
79%
+37
4
Health & Well-Being
76%
+6
5
Financial Security
74%
+20
6
Relationships
68%
-9
7
Loyalty★ POWER
68%
+21
8
Security
63%
+15
9
Trustworthiness★ POWER
63%
+41
10
Personal Growth
61%
-12
11
Experiences
60%
+15
12
Basic Needs
58%
-10
13
Religion & Spirituality
57%
-4
What The Values Concentrations Tell You

Ask yourself: how can your brand help this audience...

Maintain connections and relationships that are important to them

Be reliable in specific areas of their life

Have a general sense of improvement

Ensure they continually provide for their loved ones' needs

Have strong connections with people in situations that are significant to them

Ensure stability in their life

Generally feel secure in life